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IP MANAGEMENT
Successfully navigate your market competitive environment, as well as the diversity of your audiences motivations and needs
Determine your IP core pillars
Clarify which IP elements define your identity across your audiences.
Identify your most promising audiences
Prioritize audiences based on their sizes and the reach of your IP.
Reconcile equity building and new audiences reach
Balance your positioning to appeal to new audiences while strengthening your equity with legacy fans.
Our products
Concept Test
Maximize your positioning reach through a deep understanding of the elements driving it and how to maximize their appeal
Sales Modeling
Enable factual decision making thanks to accurate sales potential and risk estimates
Deep Market Read
Access audiences' most authentic and granular feedback at unprecedented full-market scale, and know what truly matters for your game and its genre
Play Test
Focus your development efforts where it matters the most
Postmortem
Measure actual market performance for every game success driver and chart your best path forward
IP Management
Successfully navigate the diversity of your audiences motivations and needs